Insights

Each project starts with curiosity: understanding the problem, the people behind it, and the context it exists in. From there, I move into exploration – sketching, prototyping, and testing ideas until they take form. Along the way, I reflect on the choices I make, why they matter, and what I learn from them.

The goal isn’t perfection, but progress. By documenting my approach, I aim to show not only what I create, but also how and why. These insights reveal the mindset behind my work – structured, curious, and always open to learning.

For me, design is about creating clarity. I like to focus on what really matters – the people, the problem, and the experience.

I usually start by digging into the context: researching, asking questions, and getting a feel for the challenge. From there, I move into exploration – sketching, wireframing, and prototyping to see ideas take shape. I test and adjust along the way, because I believe small iterations often lead to the biggest improvements.

The process is never one-size-fits-all. I adapt it depending on the project, but the goal is always the same: to build simple, thoughtful solutions that feel effortless to use.